After doing my usual digging around on YouTube due to mass boredom i stumbled across this video that i found pretty interesting.
http://www.youtube.com/watch?v=GOMI0BxB0yA
The main point in the talk is about how Valve has opened up a direct link to there customer and how they are constantly iterating there service and games to give the customer the best product they can offer.
Newell also talks about advertising and pricing in video games it is interesting that he states that multi player games and single player games should be advertised differently because of the way the games are played, the example that he uses is that multi player will be played more as a sport then a single player game that will be more likely played as a movie and should be reflected in the advertising.
The conference talks about steam, valves successful digital distribution and there reasons behind there suicidal deals, a good example of this would be the 75% off deal.
oh...
They have now finished portal 2, what is the most important news above all.
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